Microsoft has declared war on Google during a series of
status criticisms concerning the manner the firm scans the contents of each
email its users send to focus on ads at them
Microsoft has
launched a campaign overtly criticizing its rival Google for snooping on
people’s emails.
The software system company has same it's afraid however
Google uses “private info for profit” and located the bulk of individuals
suppose scanning emails is “an invasion of privacy. “
In a series of latest adverts, Microsoft explains however
Google reads each email users send, finding out on key words to focus on
advertising during a bid to create additional cash.
In a survey Microsoft found eighty three percent of
individuals felt scanning emails was associate degree invasion of privacy and
ninety three per cent same they thought others ought to be allowed to opt of
the service – it's not presently attainable to try to do this as a Gmail user.
Microsoft, that makes most of its cues from merchandising
software system, has discovered an internet site referred to as
keepyouremailprivate.com which has samples of however Google uses emails to
create more cash.
In one example a user emails an addict concerning golf shot
their cat down, with Google finds out on the word cat to focus on adverts for Catteries
and pet merchandise at the user. In another, associate degree email concerning
divorce is alleged to get ads concerning divorce lawyers.
Bill Cox, director of strategy at the firm, told The Sun:
“The information shows the general public within the Great
Britain square measure unaware Google is victimization
their personal info for profit. We’re as afraid as they're.”
He same Microsoft’s email system, Outlook.com, doesn't scan
users’ emails.
A spokesperson for Google said: “We don’t deliver ads
supported sensitive info, like race, religion, sexual orientation or sensitive
monetary classes.
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