Launch free mobile music service to Spotify

Spotify is reportedly about to launch a free, ad-supported version of its music streaming service on mobile devices

Until now, the free version of Spotify was solely offered for desktop and laptop computer computers. Mobile users had to subscribe Spotify's premium service for £9.99 per month so as to access music on their phones.

However, Spotify has been negotiating for over a year with the foremost record corporations – Sony, Universal and Warner – over the rates it'll pay them to play songs on the free mobile service, consistent with the Wall Street Journal.

The company has currently reached licensing deals with all 3 corporations, and therefore the free mobile service is anticipated to launch on eleven Gregorian calendar month.

The new ad-supported providing can enable non-paying mobile users to play a restricted variety of songs on-demand, however can largely cater playlists and collections they need antecedently created, consistent with reports in the WSJ and TechCrunch. This implies it'll be a lot of equivalent to custom radio services like mythical being, Radio and Deezer.

Spotify sent out invites to a happening in NY on eleven Gregorian calendar month earlier on, promising donuts however revealing nothing regarding what it planned to declare.

The company is harassed from investors to extend the quantity of individuals UN agency subscribe its premium service. It's thought that the free mobile providing might produce new opportunities to upsell customers to paid plans

Spotify has come back vulnerable in recent months for paying comparatively low royalty rates, compared to the royalties that musicians receive from ancient CD sales and legal downloads.

However, the corporation has currently launched a replacement web site referred to as Spotify Artists, that permits musicians and managers to look at Spotify’s knowledge with reference to their music, with the intention of giving artists a lot of insight into its business model.